Inamo
Restaurant | London | England | United Kingdom
The "Inamo" in London is an innovative restaurant that has made a name for itself through its unique combination of pan-Asian cuisine and cutting-edge technology. It is part of a small but notable chain with locations in Soho, Covent Garden, and Camden, which has delighted over a million guests since its founding in 2008. The concept was developed by Noel Hunwick, inspired by his experiences in Asia, and stands out with interactive table projections that make dining a multisensory experience. Inamo has been awarded multiple times, including as "Best Brunch in Central London" at the LoveLondon Awards by TimeOut, and is a popular meeting spot for tech enthusiasts and foodies alike.
The atmosphere at Inamo is modern and lively, characterized by a futuristic design that still exudes a certain warmth. The tables are the centerpiece: they feature interactive surfaces where guests can place their orders, play games like air hockey or memory, watch the chef through a "Chef-Cam", or even design the tablecloth with their own graffiti. This technology is not just a gimmick, but an integral part of the experience that actively involves guests. The decor is stylish, with clean lines and an open kitchen that provides insights into the food preparation, while the lighting creates a pleasant, relaxed mood.
Culinarily, Inamo offers a fusion of Japanese, Chinese, Thai, and Korean influences, with a focus on fresh ingredients and creative presentation. A highlight is the "Dragon Roll", a sushi roll with crispy tempura shrimp, creamy avocado, and a hint of mayonnaise, appreciated for its perfect balance of textures and flavors. The "Yuzu Miso Black Cod" also stands out – a juicy cod enhanced with a sweet-spicy yuzu-miso sauce that captures the elegance of Asian cuisine. For meat lovers, the "Korean BBQ Ribs" offer a delicious option: tender ribs, slow-cooked and glazed with a sweet-spicy sauce reminiscent of Seoul's street food. The dishes are meant to be shared, promoting communal dining and emphasizing the social aspect of the visit.
The drink menu is equally diverse and complements the food perfectly. Cocktails are particularly popular, such as the "Sakura Martini", which brings floral notes with cherry blossom aromas and a hint of sake. The "Bottomless Brunch" offering is another highlight, where guests can choose from a selection of Asian tapas and sushi, accompanied by unlimited Prosecco or other drinks – an offer that fills tables, especially on weekends. The non-alcoholic options, such as homemade lemonades, are creative and refreshing, highlighting the restaurant's versatility.
The service at Inamo is often described as friendly and attentive, with staff eager to explain the technology and provide guests with a smooth experience. The interactive tables reduce wait times, as orders are sent directly to the kitchen, although there may be minor delays on busy days. The restaurant also offers special events like sushi masterclasses or Drag Night Dinner, combining culinary offerings with entertainment and making it a place for unforgettable evenings.
Overall, Inamo is more than just a restaurant – it is an experience that combines technology and gastronomy in an innovative way. It appeals to a wide audience, from families who appreciate the games for children, to couples looking for a special evening, to groups who enjoy sharing dishes and the lively atmosphere. The combination of quality food, interactive concept, and inviting atmosphere makes Inamo a unique highlight in London's diverse restaurant scene – a place that not only satisfies hunger but also piques curiosity.
